Mammoth

Mammoth’s CEO Benoit Vatere talks about the VTAGZ platform & how CPG brands are now revolutionizing their retail marketing. #RetailMarketing #CPGBrands #DirectToRetail

Retail sales climbed by 0.7% in March despite rising prices, underscoring the importance of understanding marketing impact. Brands on VTAGZ are experiencing conversion rate boosts from digital ads to retail purchases, from sub 1% to 7%+. Attribution of marketing efforts is key. Whether sales rise or fall, knowing your marketing impact is crucial. #RetailSales #RetailMarketing #Marketing #Attribution

With festival season on the horizon, brands are gearing up for strategic marketing at events like Coachella. 🎡✨ As they prepare to invest significantly in setting up booths, offering free samples, exclusive giveaways, or sponsoring unique experiences or lounges, it's crucial to assess the effectiveness of these efforts. How can brands measure the impact of their festival promotions on sales afterward? Do they truly understand their festival audience to reconnect with them for future promotions? This is where platforms like VTAGZ step in, enhancing festival marketing strategies. By incorporating QR codes on products or at booths, brands can offer exclusive deals to interested attendees. This enables brands to track engagement, gather customer data, and analyze sales conversions. This level of insight provides clarity on the effectiveness of marketing efforts at festivals. It helps brands determine the worthiness of these endeavors and offers insights for optimizing offers, messaging, and more for future events. #FestivalSeason #Coachella #Stagecoach

Rebates aren't the sole means of enticing consumers to visit retail stores and make purchases. Sweepstakes or giveaways present another compelling avenue. Some brands provide opportunities to win unique experiences, gift cards, or travel packages. All a consumer needs to do is visit a retail store, make a purchase, and text their receipt as their entry for a chance to win. With VTAGZ, brands can not only offer exciting experiences to consumers but also 1) gather their phone numbers, 2) obtain detailed insights on which creative/CTA/platform/creator generated the highest number of receipts, AND 3) access comprehensive data on additional purchases made by consumers. Take your next sweepstakes campaigns to the next level by leveraging VTAGZ to collect comprehensive data on the most effective marketing tactics driving in-store sales. Contact us for a case study! https://lnkd.in/gdk2u3xD #Sweepstakes #RetailMarketing #Marketing #CPGBrands

Gain insight into your digital impact on retail sales, effortlessly connect with your consumers in retail, and track promotion performance seamlessly with VTAGZ. https://lnkd.in/g_vNv6GK

In the realm of advertising for CPG brands in retail, the traditional emphasis has often been on building brand awareness. However, there's been a noticeable shift in priorities, and for good reason. The evolving landscape of out-of-home (OOH) advertising exemplifies this change, as OOH is now acknowledged as a strategic tool for boosting sales, especially vital for products sold in stores. This shift in OOH advertising reflects a larger change in marketing focus. Investing substantial sums in marketing for mere brand visibility is no longer sufficient; the goal is to drive actual purchases. Knowing which marketing formats, be it OOH or digital, yield the best results can be transformative, particularly when success is gauged by conversion rather than mere awareness. It's inspiring to witness brands embrace this shift in their marketing approach. However, a crucial missing piece remains: having access to the necessary information on what drives conversions and why, particularly for CPG brands navigating the complexities of retail stores. #CPGBrands #RetailMarketing #BrandMarketing

Enhance your Digital-to-Retail marketing strategy with content-level attribution, receipt insights, and customer connectivity all on ONE platform. https://lnkd.in/dN3bH3zN

Enhance your Digital-to-Retail marketing strategy with content-level attribution, receipt insights, and customer connectivity all on ONE platform. #CPG #RetailInsights #Marketing #RetailMarketing

Offlimits leveraged the power of the VTAGZ platform to supercharge their retail marketing strategy. With cash-back rebates and referral incentives, they conducted extensive testing across multiple campaigns, exploring 40+ creative iterations. 🚀 Their efforts uncovered effective strategies, pinpointing specific retailers and impactful CTAs and creators that drove in-store sales. Armed with these insights, Offlimits successfully applied their learnings to launch their product at Whole Foods. Explore some key findings from the collaboration between Offlimits and VTAGZ! #RetailInsights #RetailMarketing #Marketing #Rebate

At ShopTalk, the focus on in-store experiences emphasized the enduring significance of brick-and-mortar retail, where 85% of consumer spending still occurs. Interestingly, a common trend emerged: consumers often research online before making purchases in-store. This underscores the crucial link between digital and in-store experiences. Establishing direct connections with consumers is key, yet many brands have yet to cultivate relationships beyond customer support. Platforms like VTAGZ offer a solution, bridging this gap and driving foot traffic to retail stores while enriching the in-store shopping experience. #ShopTalk #Marketing #RetailMarketing